Let me spell it out for everyone: Yes, what your 12-year old uses online, can actually help you build your professional network. Now I'm not saying go build a Email Database MySpace page and expect to get your commercial retail space leased the next day, but what I will say is that social media provides an additional means of staying in touch with others as well propagating Email Database your information through the internet. With the way technology works now, information can be distributed quickly, instantly and easily, through the way RSS feeds work.
You don't have to understand the ins-and-outs of the technology, in fact you don't need to know anything about it other than this: putting your property listing Email Database information, press releases or other relevant information online can allow you have this information replicated across multiple sites and seem by an incredible amount of people. To get more specific, lets Email Database look at this site for example. Information from various news sites and Colliers is displayed here; people viewing this site see all of this.
But, this information, this exact post, gets replicated over Email Database to Twitter (it's OK if you don't know what it is), which displays the post to people viewing that site. The post is also sent over to LinkedIn and Facebook (social networking sites, think MySpace, Friendster, etc). People who have this site on their friends list will view the post. In additional to Email Database all this we have the other sites users, viewers of the site, who have chosen to pull information from this site and have it displayed on their blog or website, which again gets distributed out to other sites.