If you don't know the exact company name for your LinkedIn public URL, try using one that is related to your official page name. However, try using the official trade name first. Make sure your company details, especially your industry, are accurate. All of these inputs affect the visibility of the page. For profile details, choose a logo that matches your brand, that is, the official logo that represents your company across the web. It must be clear and meet LinkedIn's specific size recommendations (300 x 300px, JPG, JPEG, or PNG). The same logo should be used for all social media and business profile brands throughout the web.
Use taglines with approved brand ghost mannequin effect slogans or taglines that not only summarize your business, but also encourage users to learn more about it and potentially trust it. advertisement Continue reading below It's a good idea to use keywords when possible, but that's not surprising, and you should n't just add keywords for "SEO reasons . " As a final step on this page, you need to select the confirmation box to verify that you have the right to act on behalf of the brand that is creating the page. Then click Create Page and you will be prompted to start creating the page. Build your page Building company pages is often overlooked on LinkedIn and similar platforms. But I shouldn't. A complete profile is an optimized profile. LinkedIn is well aware that a complete company profile gets more views – actually 30% more views a week. Similar statistics exist on most, if not all, social media platforms.
You can also use LinkedIn to easily complete your profile. In addition to laying out a step-by-step process to complete it, it also provides a checklist visualized with a completion meter. How to create & # 038; Optimize your LinkedIn company page The completion meter called by LinkedIn will be available to page admins from the admin dashboard, officially called the page admin view, until the page is 100% complete. advertisement Continue reading below The page is complete when the entire checklist, including: industry Company size Website URL explanation logo address Custom button Your first post hashtag If you move the checklist down, the next field you enter is a description. Even LinkedIn recommends including keywords here for better visibility. For example, if your business is a car dealership, the description should include keywords such as