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In the short video war, Douyin and Kuaishou are the best, occupying a large number of users and the market. Not to be outdone, Tencent launched yoo video accordingly. The author will mark Douyin, analyze the development mode of yoo video and suggestions for optimization. 1. Purpose & Background 1.1 Background You are the product manager of Tencent's "Yoo Video". At present, the company has launched this product, hoping to directly target "Douyin Short Video" and enter the short video market with this. For this reason, the leader asks you to understand the "Short Video Market" and "Douyin Short Video". Audio and Short Video" App for analysis. 1.2 Purpose (1) Investigate the market environment and competing products to analyze the relative weaknesses
of yoo video; (2) Provide feasible ideas or methods for these weak points, so as to better target the “Douyin Short Video” and the short video market entry. 2. Short video industry analysis 2.1 Market size According to the report of iiMedia Research, although the market size of the short video industry has slowed down, the overall size has continued to phone number list grow. In 2018, the market size of China's short video has reached 11.69 billion yuan, and has maintained a super-high growth rate (the growth rate is greater than 100%). Part of the growth in this part comes from the full popularization of 4G, the growth of network speed, the reduction of tariffs and the further improvement of the Internet penetration rate. At present, the number of short video users in China has exceeded 500 million.
According to the "Statistical Report on the Development of China's Internet Network" released by the China Internet Network Information Center on August 20, 2018, as of June 30, 2018, the number of Internet users in my country has reached 802 million. The short video industry has covered more than 60% of netizens, so it is expected that from 2019, the market size of short video and the growth rate of user scale will decline rapidly. However, it is expected that the market size will still exceed 23 billion yuan in 2019, and may also reach 38 billion yuan in 2020. It is expected that this is due to the fact that the implementation of new technologies such as 5G will promote the overall development of the Internet industry, thereby driving the market size of the short video industry to further