What does a growth marketer Phone Number Database do differently than a regular marketer? Heather Zynczak , CMO at Pluralsight, also concludes that we are drowning in data: 'We are thirsty for more and more information.' Not that data-driven decisions are new. On the contrary, she jokes: Data-driven decisions 1960 Phone Number Database Copyright Bas Losekoot The landscape looks different now. There is a lot on offer – and that is putting it mildly. Many organizations lose themselves and focus on collecting as much Phone Number Database data as possible. But that's not the point. Above all, you have to collect the right data, based on ROI and not the costs.
That is the first secret of a Phone Number Database growth hacker: data tells you where profits can be made. B2C2B strategy The second secret to achieving growth is with a so-called B2C2B strategy. That sounds more complicated than it is. Zynczak explains, individuals who buy a product may actually use it for work. Sometimes they Phone Number Database even pay with the company card, which is a clear sign. Instead of waiting for real B2B leads, you can also build a database of individual contacts at target accounts. Here you Phone Number Database look up the buyers and influencers for whom you are creating a personalized campaign, for example in the context of Take it to your boss .
This B2C2B strategy is a new Phone Number Database form of account-based marketing: through individual users (B2C), you can reach target accounts and sell company products (2B). Shortage of technical talent Finally, growth marketers have mastered the technology. Zynczak advises organizations to turn the marketing Phone Number Database strategy into the tech strategy as well. In doing so, she is responding to the dramatic shortage of technical talent and expertise. No fewer than 47 percent of American marketers Phone Number Database indicate that their organization is working on digital marketing, but that they are not very good at it. 75 percent even say that the skills shortage has a negative impact on sales.