For a deep dive into the basics of digital marketing, start with this course that’s accredited by the Interactive Advertising Bureau Europe and The Open University. You’ll be introduced to Digital Garage and taught to build and grow your online business strategy over 26 modules.
The course also delves into SEO and SEM, mobile advertising, and even building an ecommerce business.
Considering how much you’ll stand to learn, a 40-hour course really isn’t such a heavy commitment—especially when you’re free to pace yourself while led by video tutorials and practical exercises.
To secure your certification for use on LinkedIn and in your CV, pass the final 40-question exam. Google Digital Garage was also one of the top mentions in our Twitter thread, if we may add.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
18. Bonus: LearningSEO
LearningSEO isn’t a course per se. Rather, it’s an extensive (and regularly updated) repository of resources for anyone looking to boost their SEO knowledge.
I like how detailed and organized it is: There are external guides, courses, and videos categorized based on your experience level. It covers SEO basics (measuring and reporting SEO) and even discusses the technicalities of crawl budget optimization and developing SEO contracts.
You’re even able to make a (shareable) copy of the SEO list, which comes complete with checkboxes in a color-coded spreadsheet.
Completing a course takes commitment (I should know!). So if you’re feeling overwhelmed, first consider what gets you excited. If it’s content marketing, start from there. Then, progress to more technical areas you’d like to improve on, such as developing and measuring ad campaigns.
All the courses featured here are self-paced too, so take all the time you need to fully grasp each topic. Having a solid foundation truly is key to getting better at digital marketing.