When it comes to the biggest pain point and difficulty of the channel, it is the stability and loyalty of the channel: For the head team leader, they are a group that various platforms are competing to dig, and they will not only do it on a certain platform; For more mid-waist group leaders, how to increase their income so as to increase their attention and cooperation to the community group buying business; At present, in the industry, the average group effect of a group leader in the middle waist is about 200 yuan, so the group will be opened 26 times a month:
Monthly income=200*26*10%=520 yuan Annual income=520*12=6240 yuan This income, in the long run, will have a certain impact on the motivation and stability of the head of the group. The head of the group has a certain value to the platform; but the text message service value of the head of the group to the platform is not exclusive, and based on stability and loyalty, At present, each platform is more resolved from the income side of the head of the group.
1. Incentive of the head of the group At present, most of the commissions for the head of the group are based on the ratio of 8-12%. Although the direct increase of the commission ratio is the fastest way to achieve results, it is definitely not a good measure; The cost of the game has been raised, so different platforms will give certain platform rewards according to the contribution value of the group leader on their own platform.