Be the first to comment As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. You’d much rather spend your precious time serving clients and growing your sales, right? Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Whether you wanna automate weekly tasks (like reporting—ugh), improve your ability to address and fulfill your clients’ needs, or get help landing more clients, let’s take a closer look at some of the most useful PPC tools on the market. Even better? Most of ‘em have a free trial period, so you can test ‘em out before you commit full-time. Tools for Improving Your PPC Workflow 1.
AdEspresso AdEspresso is an ad management and automation tool that can help PPC agencies manage multiple client accounts across channels, including Facebook, Instagram, and Google Ads. The main benefit of using AdEspresso is that it saves you from spending your day jumping between tabs and accounts. When you start using it, you can have your clients connect their ad accounts in a few clicks so you can reduce the number of back-and-forth emails usually involved in the onboarding steps. Once your client accounts are ready, you can set up your ad campaigns across channels inside the platform and make edits as needed. There’s also a report buy email list generator that lets you send white label PPC reports directly to clients in minutes, saving you hours of manual work every week if you usually need to send weekly reports to multiple clients.
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Pricing: Starts at $49 per month Features: Manage all client ad accounts from one dashboard Client onboarding portal to gather account permissions Automated white label reporting 2. Spyfu Spyfu is a competitor monitoring tool to help you discover keywords and terms that your competitors are bidding on. You plug in a company’s website, and SpyFu will find the keywords they’re bidding on both at present and in the past, give you an estimated monthly budget, and how long they’ve been bidding on particular keywords. You can use that information to