Jun 02, 2022
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YouTube is going to explode in terms of investment Latest Mailing Database from advertising in 2022. I feel like it's a sleeping giant, but I think that the move away from linear TV, fragmentation with subscriptions, and streaming services all means that more advertising spend is going to move to YouTube,” says Brendan Almac, Managing Director Latest Mailing Database of Wolfgang Digital. Last year YouTube’s global revenue (through its parent company Alphabet) grew to nearly $29 billion, up almost 46 percent from 2020. This level of revenue puts the social media Latest Mailing Database platform on par with Netflix and is a result of the rise in more traditional TV advertisers on the channel, direct response ads, and brand advertising. The Next Big Digital Marketing Trends in 2022 “The scope for growth or headroom for growth is absolutely huge. It's still super cheap for CPVs Latest Mailing Database and the big brands aren't there, or not doing it really well. This means that everyone can eke out a competitive advantage by having a smart YouTube advertising strategy,” states Almac. Check out our blog if you’re looking to create a YouTube channel that engages and drives traffic. Digital Marketing Job Trends In 2022 Latest Mailing Database Marketers Need to Upskill in Digital As brands clamor to engage, promote, and convert successfully online, the need for digital talent across industries is intense. Our recent whitepaper, ‘Perpetual Evolution’, created in cooperation with The Economist Group, discovered that securing talent Latest Mailing Database with the right skill set is the number one challenge that the digital marketing industry faces, while the lack of training to upskill marketers ranks seventh.