Jun 26, 2022
In Welcome to the Forum
Since the appearance of inbound marketing, we have witnessed a meteoric rise in the number of companies that are turning to this type of marketing strategy. The first to understand that such a strategy could be a powerful lever for growth are phone number list publishers. It is therefore quite natural that they were the phone number list first to turn to inbound marketing, and that as soon as it appeared. Indeed, phone number list publishers quickly realized that the marketing methods they used to promote their software and find customers were not effective enough and that they did not convert a large enough number of prospects into customers. Since they discovered this new strategy, they have therefore completely broken with the old codes with regard phone number list to marketing and sales. But what are the phone number list reasons why software companies are moving towards inbound marketing and asking an inbound marketing agency to help them? We explain everything to you in our article. Inbound marketing provides answers in line with the needs of phone number list publishers If today, software publishers are adopting inbound marketing en masse , it is because this fairly recent marketing strategy provides answers phone number list in line with their needs. Software publishers very often need to create and manage hyper-growth once they have passed the development stage of their software solution. In addition to wanting to generate leads quickly so that their activity is profitable, they also and above all want to generate new customers in droves ! By definition, inbound marketing allows you to multiply your leads tenfold and therefore increase the probability that these leads will turn into customers. Inbound marketing therefore responds perfectly to the desire of software publishers to make their software visible phone number list to as many people as possible. Moreover, in these dynamic startups, the teams are often small. Phone number list publishers do not always have the in-house skills to develop an adequate marketing strategy, but above all, they do not want to specialize in this branch and remain focused on their core business. This is why many phone number list publishers decide to use the services of an inbound marketing agency . This saves them having to resort to a recruitment process and they can rely on the help of experts in the field who will be able to accompany them for as long as they wish. Finally, phone number list publishers are very digitized companies , for which communication is a key point. They have a real digital culture and therefore know what they want in terms of communication. However, they need to be accompanied because they do not master inbound techniques. Thus, they are sensitive to everything digital. In particular, they are the phone number list first consumers of social selling in order to understand social networks and derive benefits from them. The Benefits of Inbound Marketing for phone number list Vendors Software publishers are moving in large numbers towards inbound marketing strategies, in particular because they have understood all the benefits they could bring them. Who says inbound marketing says marketing automation ! Such software makes it possible to qualify a database, which is often very important among phone number list publishers . By qualifying this database, they can then send personalized content to each of their prospects: send the right message, at the right time and to the right person! This allows them to bring their prospects into a lead nurturing process in order to nurture them little by little, depending on their progress in the conversion funnel. The quantity of contacts is then no longer a problem since they can manage a large database without too much effort.. Thus, thanks to marketing automation phone number list implemented in the context of an inbound marketing strategy, it is the marketing and sales teams who save time! Automation can greatly simplify lead management.